Lose-A-Palooza is a one-day social media event created to encourage participation in the Lose For Good® campaign to benefit Share Our Strength and Action Against Hunger.
As part of the Lose For Good campaign, Weight Watchers will donate $1, up to a maximum of $60,000, to Share Our Strength and Action Against Hunger for each approved mention, acknowledgment or action related to “Lose For Good” made on September 14th through blogs, Twitter, Facebook and check-in via foursquare.
Important note: there is a difference between Lose For Good and Lose-A-Palooza. Lose For Good is a 7-week campaign, Lose-A-Palooza, on the other hand, is a one-day event as part of the Lose For Good campaign. The event runs one day only – September 14th – and its objective is to drive as much social media awareness as possible for Lose For Good. Every time Lose For Good is mentioned using an approved method on 9/14, Weight Watchers will track the mention and donate a dollar – up to $60,000.